Twitter

Here’s a tool that can instantly tell thousands of your customers what is happening at your club and it only takes about three seconds. Twitter is an online service, thought up by Jack Dorsey, that tells your friends, co-workers and “followers” what you are doing in 140 characters or less. You can post and receive comments via mobile texting, instant messages, or the web.

So how does this work for a nightclub owner? It’s all about getting the word out. Post some flyers near the door saying “Follow [your club name] on Twitter” with a link to your Twitter updates. While customers wait in line they can instantly join your updates with their mobile device. If your club has an online reservation form or just a contact page, you can add your information there too.

Updating your status to say “queue jump for Twitter users” or Guinness price drop” is sure to send more customers your way.