http://focusonnightlife.com Nightlife industry news, tips, and opinions Mon, 09 Feb 2009 17:25:59 +0000 http://backend.userland.com/rss092 en A lot of promoters judge the quality of their master guest list by the number of names on it. A different way of looking at it is to evaluate your guests by how 'sticky' they are -- how reliably they attend the events you promote. A highly sticky guest is ... http://focusonnightlife.com/2009/01/29/how-sticky-are-your-guests/ Nightclubs are featured everywhere in the media these days. There are write-ups in the newspapers, big features on television, and there's always an abundance of info on the web. But what is the media talking about? They're not talking about a worldwide increase in bar sales, a great new ... http://focusonnightlife.com/2009/01/20/nightclub-safety/ MarketWatch recently reported on Zoom Media and Marketing's push into the nightlife industry. According to the article, Zoom has "expanded its digital footprint to over 500 installed billboards in nearly as many venues throughout the nation's top 10 DMA markets including New York, Chicago, Los Angeles, Atlanta, and Dallas". Building on ... http://focusonnightlife.com/2009/01/09/opening-your-doors-to-the-media-machine/ Happy holidays to everyone! I hope you enjoy the holidays yourself -- and that it is profitable business-wise. This is a hugely important time for many venues and promoters.  For some, December does over 40% more than their average month. This is especially the case for those that emphasize private parties - ... http://focusonnightlife.com/2008/12/23/maximizing-revenue-during-peak-times/ Rookie nightclub owners (and vets alike) often ask how they can better organize and manage their VIP and guest list reservations. It doesn't take long to realize that a no-show or a booking error can significantly impact your revenues on any given night. How do you make sure you're ... http://focusonnightlife.com/2008/12/14/very-important-procedures/ Young Entrepreneur recently interviewed the CEO of Tatango, a start-up text-messaging service that launched in 2007. For some club owners, text-messaging services have provided significant advantages as far as marketing/promotions and Tantango is looking to join the fray. In the interview, CEO Derek Johnson boasts having already helped send "15 ... http://focusonnightlife.com/2008/12/03/blast-tactics-promoting-your-club-with-text-messaging/ The idea of an ecologically-friendly nightclub is coming to fruition in London. Dubbed the "most ecological dance venue on the planet", Surya has started multiple initiatives to keep their venue and patrons environmentally aware, while creating a self-sufficient club. Here are a few of the things owner Andrew Charalambous ... http://focusonnightlife.com/2008/11/27/staying-green-in-the-nightlife-scene/ Sense Networks recently debuted two highly sophisticated software tools that will give businesses and their clients a new perspective on nightlife. The new technology uses mobile location data to pinpoint high traffic locations in real-time, allowing consumers to see what location is popular on any given night. Essentially, if your ... http://focusonnightlife.com/2008/11/18/nightclubs-are-on-the-radar/ Getting more customers in the door usually requires entertainment in one form or another. Whether you're the owner or a promotions manager, you need to find tasteful talent that will compliment your club and drive revenues. Hiring entertainment is a great way to bring energy to a venue and introduce ... http://focusonnightlife.com/2008/11/11/hiring-talent/ Club owners must constantly adapt to stay competitive in the nightlife industry. When you focus too heavily on one aspect of the business, you can be losing out on another important area. That's why balancing your responsibilities becomes so crucial. One quick (and free) way of promoting your business is by ... http://focusonnightlife.com/2008/11/08/quick-promotional-tips/