Happy holidays to everyone!

I hope you enjoy the holidays yourself — and that it is profitable business-wise.

This is a hugely important time for many venues and promoters.  For some, December does over 40% more than their average month. This is especially the case for those that emphasize private parties - a lot of booking revenue is available (though in many locations the competition for it is brutal…).

That brings to mind the importance of maximizing revenues during your peak times.  Many operators run into capacity issues during the peak periods and cannot truly maximize their revenues. What do you do to maximize your results during peak periods? Do you have a systematic / strategic plan for periods like this? How far in advance did you start your marketing activities? What did you try this season that is new or different?

The fun thing about this industry is that there are always new ways to do things, new opportunities to apply creativity, and new techniques to leverage your marketing initiatives. It is never boring!

Have a great holiday season!