Zoom MediaMarketWatch recently reported on Zoom Media and Marketing’s push into the nightlife industry. According to the article, Zoom has “expanded its digital footprint to over 500 installed billboards in nearly as many venues throughout the nation’s top 10 DMA markets including New York, Chicago, Los Angeles, Atlanta, and Dallas”.

Building on the traditional poster ads found in club restrooms and other high-traffic locations, Zoom’s digital signage features a “mix of paid advertising messages and promotional content that Zoom’s venues use to highlight their menus, events, and specials” on 37″ to 50″ LCD panels.

So what does this mean to the actual venue owners? Obviously, a chance to create revenue through advertising with a steadily growing marketing company. On the flip side, there are a few things to keep in mind when considering bringing outside media into your venue. For example, how significantly is your club’s aesthetic affected by a hulking 50″ panel? Also, would there be any conflicts of interest with the type of advertising your club promotes vs. the image you want your club to promote? How will your customers react?

While the possibilities of revenue options abound in the nightlife industry, it’s important to always step back and evaluate the overall trade-offs before diving in headfirst. Even if you’re getting a wide-screen LCD out of it.